BIS Boutique Solidaire
With four thrift shops in Paris and over 100,000 clothes sold annually, BIS has become the go-to reference in the social and solidarity economy. I designed a new logotype, defined a new brand territory, and created a love brand for people who want to make a difference.
Year: 2022
Studio: Mathieu Hoppenot
Photograph: Fred Lahache
Lettering: Theo Guillard
Industry: Fashion
Deliverables: Brand Strategy, Creative Direction, Branding, Tone of voice, Illustration,
↑ Second chance
to individuals facing adversity, offering employment and supportfor their journey back to work and personal growth.
↑ Second life
into pre-loved garments,championing sustainability while revitalizing fashionand the lives behind each thread.
